Analytics & CRO.

GA4, Mixpanel, server-side tagging, experimentation. The feedback loop that turns a site into a compounding asset. Most analytics setups we inherit are broken in at least three places.

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Data
that earns
its keep.

What you get

The full measurement stack.

Analytics audit

GA4, GTM, pixel health. We find what's firing wrong, what's missing, what's lying to you.

Server-side tracking

First-party data, cookieless measurement. Your numbers stay accurate post-iOS updates.

Dashboard build

Looker Studio or Mixpanel. Revenue-focused, not vanity-metric-focused.

CRO research

Heatmaps, session recordings, user interviews, funnel analysis. We find the friction before we guess at fixes.

A/B testing

Hypothesis-driven tests with statistical significance requirements. No more HiPPO decisions.

Experimentation roadmap

A rolling 90-day pipeline of tests, ranked by expected lift × confidence × effort.

Timeline

From broken tracking to compounding wins.

Audit

GA4 configuration, GTM container, pixel health, data layer. We find every gap.

WEEK 1

Fix & rebuild

Server-side setup, consent mode, clean data layer. Tracking you can trust.

WEEK 2–3

Dashboard

Revenue-first reporting. The right numbers in the right hands.

WEEK 4

CRO research

Qualitative + quantitative: heatmaps, sessions, interviews, funnel teardown.

MONTH 2

Test & iterate

First test live. Two-week test cycles. Results compound over quarters.

ONGOING

Case in point

Clara & Co — 2.4× checkout conversion in 90 days.

A DTC beauty brand tracking revenue with broken attribution. We rebuilt tracking server-side, identified a 3-step checkout drop-off, ran two tests, and doubled conversion before the next peak season.

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Checkout conversion

Less wasted ad spend

To measurable lift

Tests in first quarter

The usual questions

Things founders ask us first.

Our GA4 is a mess. Can you fix it?

That's the most common thing we're asked. Yes — we do a full rebuild, not a patch job.

Do you handle consent and GDPR?

Yes. Consent mode v2, server-side first-party tracking, and geo-based consent logic baked in.

What testing tool do you use?

Depends on stack. VWO, Optimizely, or native Next.js feature flags for engineering-heavy clients.

How long before we see results?

Tracking fixes are immediate. CRO lifts compound over 3–6 months of testing. We show lift from test 1.

Make your data tell the truth.

Request an analytics audit →