Pilgrimage, reimagined for the phone in your pocket.

A serious business hiding behind a dated storefront.

Ummah had the operations, the guides and the packages. What they didn't have was a brand that matched. Their website was a WordPress template from a decade ago, their photography was stock, and every dollar of paid media was working against a first impression it couldn't overcome.

The goal was ambitious: rebuild the identity, ship a new booking platform, and have a full performance-marketing engine running — all before Umrah season opened.

“We knew we were better than how we looked. We just needed someone who could see it and ship it at the same time.”

Brand, platform, and the engine to feed it.

• →Positioning workshop, stakeholder interviews and a customer-segmentation study across six personas.
• →Full visual identity: wordmark, type system, color palette rooted in desert light, photography direction.
• →Headless booking platform built on Next.js + Sanity, with calendar-aware package search and installment checkout.
• →A content system — 40 guide articles, an email welcome series, and a lifecycle retention flow.
• →Meta + Google paid media launch with creative rotation keyed to each persona and each package.

A quarter that redefined the business.

The site launched three days before the Umrah booking window opened. Within the first 90 days, organic traffic had quadrupled, bookings were up 212% year-on-year, and CAC had dropped 38%.

“Digibit didn't just hand us a website — they rebuilt how we think about our brand.”