Services / Paid Media
Performance marketing

Paid Media.

Meta, Google, TikTok, programmatic, connected TV. We build paid media engines where the creative rotation, audience strategy and landing pages all work as one system — not five separate vendors blaming each other.

Audit my ad account See the process
Every
dollar earns
its keep.
What you get

The full paid-media stack.

01

Account audit

Historical account teardown. What's working, what's wasted, what to kill this week.

02

Channel strategy

Which platforms deserve spend, why, and in what ratio. Based on your margins, not vendor kickbacks.

03

Creative system

Ad variants in a modular system so we can rotate 50+ creatives without bottlenecking.

04

Landing pages

Conversion pages built specifically for cold traffic. Shared design language with your brand.

05

Measurement

Server-side tracking, UTM hygiene, ROAS dashboards your CFO will actually read.

06

Weekly optimization

Bid adjustments, creative rotation, negative keywords. Compound wins.

Timeline

From audit to scale.

01

Audit & intake

Full account teardown. Budget allocation hypothesis.

WEEK 1
02

Strategy & build

Campaign structures, audience segments, creative brief. Tracking and pixels audited.

WEEK 2
03

Creative sprint

15–30 ad variants shot/produced. Modular, testable, brand-safe.

WEEK 3
04

Launch & learn

Controlled spend, rapid iteration. The first four weeks are about finding winners.

MONTH 2
05

Scale

Winners scale. Losers die. New tests every two weeks.

ONGOING
Case in point

Skynet — 42% lower CPA across $2.4M in spend.

Took a Meta + Google account with 11 ad sets firing in circles. Consolidated, rebuilt the creative, rebuilt the funnel. CPA halved within 8 weeks.

Read the case
0
Cost per acquisition ↓
0
ROAS
0
Managed spend
0
To positive ROAS
The usual questions

Things founders ask us first.

What's your minimum media spend?

We take on accounts with $20k+/month in media spend. Below that, the management fee eats the delta.
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Do you charge a % of spend?

Flat monthly fee, tied to scope. We don't want our revenue going up just because your spend went up.
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Which platforms do you run?

Meta, Google (Search + YouTube + Demand Gen), TikTok, LinkedIn, programmatic via DV360, and CTV via Vibe. We recommend based on your audience, not our comfort zone.
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Can you fix a broken account?

That's most of what we do. Most accounts we inherit are 20–40% wasted spend.
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Stop bleeding on ads.

Request an audit