Services / Paid Media
PERFORMANCE MARKETING

Paid Media

Cross-channel acceleration across Meta, Google, TikTok and Youtube. Our team builds high-velocity paid media funnels, consolidating your creative assets, audience tracking, and web conversion paths into a unified strategy built for maximum capital efficiency.

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Every dollar earns its keep.
What you get

The full paid-media stack.

01

Account Audit

Deep historical infrastructure teardowns. We isolate proven performance drivers, uncover capital inefficiencies, and immediately restructure underperforming campaigns.

02

Channel Strategy

Data-backed allocation models tailored to your customer acquisition costs (CAC). We determine budget ratios strictly based on profit margins and unit economics.

03

Creative System

High-volume ad variation managed inside a modular template framework, enabling rapid testing of over 50+ fresh creatives without workflow bottlenecks.

04

Landing Pages

High-converting destination pages engineered specifically for cold traffic, maintaining complete visual and narrative alignment with your core brand system.

05

Attribution & Measurement

Server-side conversion tracking, rigorous UTM hygiene, and granular ROAS dashboards built to provide transparent, board-ready financial reporting.

06

Continuous Optimization

Micro-bid adjustments, dynamic creative rotation, and ongoing search term filtering designed to yield compounding performance gains.

Timeline

From audit to scale.

01

Audit & Intake

A comprehensive legacy account teardown paired with a data-driven capital allocation hypothesis to identify immediate performance bottlenecks.

WEEK 1
02

Strategy & Architecture

Designing optimized campaign structures, advanced audience segmentation matrices, and comprehensive tracking and pixel verification.

WEEK 2
03

Creative Sprint

Production of 15-30 high-impact ad variants inside a modular, highly testable, and brand-aligned asset architecture.

WEEK 3
04

Launch & Alpha Testing

Controlled budget deployment and high-velocity iteration. The initial four weeks focus on identifying top-performing assets and high-conversion hooks.

MONTH 2
05

Systematic Scaling

Capital is aggressively funneled into high-performing campaigns while underperforming assets are phased out, backed by fresh creative testing cycles every two weeks.

ONGOING
Case in point

Skynet — 42% lower CPA across $2.4M in spend.

Took a Meta + Google account with 11 ad sets firing in circles. Consolidated, rebuilt the creative, rebuilt the funnel. CPA halved within 8 weeks.

Read the case
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Cost per acquisition
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ROAS
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Managed spend
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The usual questions

Things founders ask us first.

What's your minimum ad spend?

We work with budgets from PKR 50,000/month upward. Below that, management costs outweigh the results.
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Do you charge a percentage of spend?

We charge a flat monthly management fee. We don't make more money just because your ad spend goes up.
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Which platforms do you run?

Meta (Facebook & Instagram), Google (Search, Display, YouTube), and TikTok. We recommend what's right for your audience.
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Can you take over a badly-run account?

Yes, that's most of what we do. We'll audit it first and tell you honestly what we find.
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Stop bleeding on ads.

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