Ummah Travel runs Hajj and Umrah trips for thousands of families a year. Their brand looked like a travel agent from 2009 — even though their service was anything but. We rebuilt it end-to-end in eight weeks.
Ummah had the operations, the guides and the packages. What they didn't have was a brand that matched. Their website was a WordPress template from a decade ago, their photography was stock, and every dollar of paid media was working against a first impression it couldn't overcome.
The goal was ambitious: rebuild the identity, ship a new booking platform, and have a full performance-marketing engine running — all before Umrah season opened.
“We knew we were better than how we looked. We just needed someone who could see it and ship it at the same time.”
The site launched three days before the Umrah booking window opened. Within the first 90 days, organic traffic had quadrupled, bookings were up 212% year-on-year, and CAC had dropped 38% as creative started doing the work that landing-page copy couldn't do before.
More importantly: the Ummah team now runs the brand themselves. We handed over a complete system — components, templates, ad library, content playbook — and they've shipped four new campaigns since launch without us writing a line.
“Digibit didn't just hand us a website — they rebuilt how we think about our brand.”