Clara was a perfumer with a notebook full of formulations and a clear point of view. We helped her launch the brand, the storefront, and the content engine — and watched it cross $1.2M in its first year on the strength of word-of-mouth and a brand worth talking about.
Clara had spent four years formulating, two years sourcing, and was about to launch with a brand that was, in her words, "embarrassingly under-thought." She didn't want a shouty DTC brand. She wanted something that felt like her. We had to translate a quiet, considered point of view into a brand system — packaging, site, content — without losing the thing that made her notebook interesting in the first place.
“I don't want to launch with a brand I'll be embarrassed by in two years.”
The results speak for themselves: 1.2M First-year revenue, 38% Repeat-purchase rate, 62% Organic of revenue, 24 wks Brand to launch.