Making car batteries shareable.

An iconic name with a 1990s digital footprint.

Daewoo Battery is the market leader in three countries, but most consumers find them through dealer signage, not search. Their site existed mostly as a PDF brochure, and their social channels hadn't been touched in two years.

The mandate: build a digital engine worthy of the brand's actual market position — and find a content angle in a category that consumers, frankly, don't care about until it fails.

“We sell to people on the worst day of their week. We needed to be there before that day, not just after.”

A platform, a content engine, and a story worth telling.

• →Site rebuild on Webflow with a dealer-locator API and a fitment lookup that works without the customer knowing their car's spec.
• →Content system built around the people who install the batteries — short documentary cuts shot at 14 dealers across three countries.
• →Performance media: Meta + Google Search + YouTube TrueView, all pointed at fitment-search rather than generic awareness.
• →A loyalty program for dealers, with a B2B portal for stock-checks, claims and warranty registration.
• →A monthly editorial calendar — installer interviews, technical explainers, and seasonal content (cold starts, monsoon prep, summer load tests).

Leads went up. Sentiment went up. Dealers started linking us themselves.

In a quarter, qualified leads were up 68% — and more importantly, the cost-per-lead dropped under what their distributor margin could absorb. Organic social hit seven million impressions, a number the marketing director had to verify three times before sharing internally.

The unexpected result: dealers started cutting our content into their own channels, multiplying reach for free. We hadn't designed for that — but we built a content system that other people wanted to use.

“Our dealers are doing our marketing for us now. That has never happened before.”