Making a hospital feel human online.

A great hospital with a stressful website.

Patients were calling reception to do things the website should have handled in three taps. Marketing was running paid traffic to a homepage that buried the only thing anyone came for: book an appointment with the right doctor. We were asked to overhaul the brand expression online and rebuild the patient-facing booking flow without disrupting the hospital's internal scheduling system.

“Patients should not have to be calm and well-rested to use our website.”

Brand refresh + booking platform + an app for follow-ups.

• →Brand refresh: warmer typography, photography of real staff (not stock), color system tuned for medical-grade legibility.
• →Marketing site rebuild on Next.js with a doctor-finder by symptom, language, gender preference, and insurance coverage.
• →Appointment booking integrated with the hospital's HMS via a secure middleware layer.
• →A patient app for prescription refills, lab results, follow-ups and bill payments — built with React Native.
• →A doctor-portrait shoot — 78 specialists across three sites — feeding both web and app.

Same number of doctors, twice the appointments.

The results speak for themselves: 2.1x Appointments, 46% Lower bounce, 12 Specialities mapped, 16 wks Brand to ship.