Three times the spend. Half the cost per acquisition.

Scaling spend is easy. Scaling efficiency is the trick.

Skynet had a working performance-marketing operation, but it was tuned for a single market. As they expanded to Bangladesh and Sri Lanka, the same playbook started misfiring: CACs climbed, creative fatigued faster, and attribution got murky. Our remit: rebuild the paid-media architecture, install a creative-rotation system that could feed three markets simultaneously, and rebuild the app's onboarding to actually convert the new traffic.

“We can find the budget. The hard part is keeping the math working as we spend it.”

New account architecture, modular creative, rebuilt onboarding.

• →Account restructure across Meta + Google + TikTok in three markets, mapped to lifecycle stage and language.
• →Modular creative system: one shoot day produced 120+ ad variants per month, rotated weekly.
• →Server-side tracking on GTM server container — recovered 31% of attribution lost to iOS / ad-blockers.
• →App onboarding rebuilt: 11 screens collapsed to 4, with permission requests deferred until value-moment.
• →A weekly cross-market optimization ritual — losers killed Tuesday, winners scaled Wednesday, new tests live Thursday.

More markets. Less budget per parcel.

The results speak for themselves: 42% Cost per acquisition ↓, 3x Ad spend, 3.4x ROAS sustained, 2.4M Managed quarterly.