Skynet was already the biggest courier in the country. We were brought in to scale paid media as they expanded into two new markets — without watching efficiency collapse the way it usually does at that pace.
Skynet had a working performance-marketing operation, but it was tuned for a single market. As they expanded to Bangladesh and Sri Lanka, the same playbook started misfiring: CACs climbed, creative fatigued faster, and attribution got murky.
Our remit: rebuild the paid-media architecture, install a creative-rotation system that could feed three markets simultaneously, and rebuild the app's onboarding to actually convert the new traffic.
“We can find the budget. The hard part is keeping the math working as we spend it.”
Quarterly spend tripled as planned, but cost per acquisition dropped 42%. Sustained ROAS of 3.4× across three markets, with the new ones outperforming the home market by month four.
The bigger win: the creative system now produces enough variation that the team has retired the phrase "creative fatigue" from the weekly review. Tests stop because better ones come along, not because old ones break.
“You've made our quarterly review meetings short. That alone is worth the retainer.”